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Advertising - All companies that sell products want a web "presence" but the truth is a website without visitors or a wanted product is useless. Just because you have a product, a website and visitors it does not mean that you will sell your product.
How do we know about Advertising? - 14 years ago we were had product to sell & a website but no visitors. We averaged around $60,000 a year using pay per click only to find out that advertising was eating up all our profits. We now advertise very little with pay per click but several of our websites are #1 in the world in every major category on Google and Yahoo. We process thousands of orders monthly using our Application & those orders ALL come from our websites.
Pay Per Click Advertising - This is an Excellent way to get exposure instantly but... It's not the only way nor is it a long term way to survive in the Internet Business. You see, Paying per click via Google or Yahoo is hedging a bet with the person clicking your website link. You are saying "I will bet you" that if you come to my website you are going to buy something? Do you feel confident enough in your product that you are willing to bet someone that they will buy your product?
Competitors Selling How to on Pay Per Click -  It appears that several of our competitors are "selling" the knowledge of "how to pay per click". That is fine if you want to get ranked instantly to test your product but to do it long term means that the advertising will become a part of your company expenses. Does it work? Absolutely, but be sure your website and catalog system is built correctly to allow Google & Yahoo to index it properly so you move up the rankings instead of having to pay per click for ever. If someone says I can get you ranked #1 then say, show me a site you have done that is ranked #1? If they can't then there is your answer. How can they do it for you if they can't do it for themselves.
Our Suggestion - Start by listing your product on eBay & Amazon. They have the visitors already so why not use what they have worked to accomplish and make it work for you. You could work for years to built a website that generates anywhere close to the visitors either of these sites have in an hour. Why are we NOT recommending building a website? We are, but start by testing your product for popularity using eBay & Amazon. If you take off instantly then a website is the next step. If you think you have a product that is ready to fly but you need help then call us @ 1-800-774-4496 . We may sell your product for you! Click here for more info!
Our System - We are currently in the process of re-writing our catalog system to allow listing on Amazon & eBay. Our current system has allowed us to be ranked # 1 on Google & Yahoo for years in every main category of our Business. There is a legitimate method to great web rankings and that method is built into our system. We currently have over 100,000 products listed on our websites and over 5000 listings on eBay that have all been uploaded using our Catalog system. Please be patient in waiting on this section as we are working diligently to complete this project.